How to find customers?

In the past, we used to by the "age, gender, income, education, region," the definition of customer groups and other indicators, but now more and more failures of this approach. The same age groups may have different interests and hobbies, the people of different ages may have similar values and lifestyles.

ZenithOptimedia recently launched "InsightsDNA" is trying to build a side perspective of consumer psychology in the mirror. The Asia's largest ever single data source, research activities, cost two million U.S. dollars, took two years to complete, research data from China's 10,000 customers. This study aimed to discover the way of insight, that Keyibangzhu companies brand and consumers Gou Jian Qi a close and strong ties, which will be the consumers into customers brand performance Zhenzheng the promoters.

InsightsDNA asked consumers 57 categories, 44 brands, brand positioning, brand image and brand personality view. For example, Chinese consumers, especially the trend-setter, the "Buick" such a mature domestic car brands have strong feelings, "Buick" so that they feel moved. While today's China, everyone is struggling to chase their dream time, a move the brand more people access to consumers. This insight will help us to invest in things that resonate with consumers the way of communication, whether it is soft paper form, or program sponsorship.

With the rapid economic development, more competitive, more and more intense brand competition, and now most companies are beginning to compete for customers, business customers not only want to focus on their products, but also want to use their products, and then love them products.

Every consumer brand experience, brand awareness is as they form a sub-accumulation. As an expert on brand loyalty, the "ultimate issue" by the German author of the book 寮楅浄寰疯禆鍏嬭但 as described: We need our customers happy, as they will get good profit and we continue to help growth thrusters.

InsightsDNA most unusual is the purchase process of reverse engineering - the first study of consumer purchasing decisions, and then included in a particular product category. InsightsDNA enables businesses to track consumers back from the initial media access to the purchasing process, understand the channels in the buying process of each stage.

The most critical is to the right time, right place, right person to spread correct information, providing a fast track leading to the desired objectives:

- The right people: that which consumers tend to buy the highest, and gives a detailed definition.

- The right of the Location: to set a general brand and special categories of the most influential brand, the most effective point of contact, including the Internet, cell phones, ambassador and other non-traditional methods, also includes word of mouth marketing.

- A detailed analysis is given retail environment: Now, companies first choice of consumers according to their data, by comparison between the two regions, an area in which to understand business opportunities, and further confirmed that sales partners to increase their insight.

- The correct information: The study pointed out that consumers are most receptive to the time and place of business information, while also providing by age, sex, provinces and regions, cross-reference.

- Correct the time: for businesses right consumers more careful understanding of the consumer the most relaxing Zhichu most Yuanyijieshou Xinxi (even Tongshijiechu multiple media communication of information) of the time. This allows enterprises to re-examine and optimize ad serving time arrangements. For example, in the non-prime-time television ads in large savings, or to ensure that television and the effective integration of Internet advertising.







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